Be As You Are, Fun and Funky Stuff, is an established lifestyle brand with a unique and immediately recongnizable look. Its expression of style, comfort and originality has been a great success in boutiques and specialty stores, building a cult-like following since its inception in 1992. For the first time, Be As You Are is now expanding into mass market channels. Be As You Are designs are highly addictive. Common side effects include happiness, frequent outbursts of laughter and an overall sense of well-being.