Yoneo Morita is the most famous and enthusiastic pet photographer in Japan. Exploring the world around him,he is a pioneer in the art of pet photography utilising fisheye lenses.

The brand name "HANADEKA" is a cute and catchy way of saying "Big Nose" in Japanese. In essence, it is the name which best expresses the artistic style and theme inherent to the entire product line.

1950, born in Ito, Shizuoka prefecture Japan Graduated from Tokyo photograph university junior college department (Present:Tokyo Institute of Polytechnics)

Supervision of photo library Noa Noa Co.
Japan photographer society member