PRECIOUS MOMENTS is the original -- and most enduring -- collection of social expression and inspirational images in America. With its teardrop-eyed children and distinctive color palette, PRECIOUS MOMENTS offers consumers a tangible way to commemorate life's important milestones and daily triumphs including marriage, the birth of a child, or a new friendship. Dominating the $21 billion gift and collectibles market, PRECIOUS MOMENTS has been the #1 selling brand in this category for the past 15 years.